Brand Settings
lucas sommer
The design system, brand elements, and live settings for this site. Everything here is public. Change settings and watch the site update in real time.
Settings
Theme
Accent Color
Font Size
Border Radius
Reset
Color Palette
Surfaces
Background
--bg Surface 1
--surface-1 Surface 2
--surface-2 Surface 3
--surface-3 Text
Primary
--text-primary Secondary
--text-secondary Tertiary
--text-tertiary Accent & Status
Accent
--accent Active
--status-active Building
--status-building Exploring
--status-exploring Typography
3rem / 800 / -1.5px Display headline
2.25rem / 700 / -1px Section heading
1.5rem / 700 / -0.5px Card title
1.125rem / 600 / -0.2px Smaller heading
0.9375rem / 400 / normal Body text — the standard reading size used for descriptions, paragraphs, and general content across the site.
mono / 0.75rem / 500 Monospace — used for stat numbers, site name, technical labels, version tags
Components
Buttons
Status Badges
Active Building Exploring
Tags
AI Marketing SaaS Construction Wine Finance
Card
Example Project Building
This is how project cards look throughout the site. Hover to see the interaction state.
Example Demo
About the Brand
Philosophy
Assets over income. Time is the scarcest resource. Execution is everything. Seek the margin. Build in public.
Background
Serial entrepreneur and operator. University of Miami (Finance + Music). MBA in Entrepreneurship. Member, Young Entrepreneur Council.
Companies
Audimated (NBC, Forbes, WeMedia winner) · Socialated (acquired) · Ad-Apt · Boss PDX · Grove Vineyard · Halem Heights · IntraAlpha · Carcin.ai · Del Toro Shoes
Press
Forbes · NBC News · Entrepreneur.com · Reuters · Georgetown University · MarketingProfs · StartupNation